Case study · Since October 2019
Epicair & Veto Pro Pac
Built a 15k-member community and an email programme that grew email revenue 14× for the UK's leading Veto Pro Pac distributor.
I’ve been working with the fantastic team at epicair.co.uk since October 2019, helping them become the leading UK distributor for Veto Pro Pac – the ultimate tradesman’s toolbag.
Over the years, we have built a community of ‘Veto VIPs’ utilising social media (Facebook, Instagram and YouTube) in tandem with email marketing campaigns and automation. Through community-building activities, with monthly competitions and a thriving Facebook group, the VIP Club has grown from 0 to over 15k members. Open rates are consistently over 40% and every email generates strong sales.
Email has become one of Epicair’s most valuable sales channels, with email sales revenue more than 14 times higher in 2025 than in 2020.
During promo season, we supplement activities with Meta ads, which generate a strong ROI and build the customer base further.
If you’d like to discuss how building a community could work for your brand, get in touch for a chat.
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